Marketing is supposed to be compelling, memorable, and direct - a bit like me! After 18 years in advertising, media planning, and brand development across dozens of industries, I've developed an expertise in helping businesses make smarter decisions about how they show up and who they speak to.

I believe great marketing isn’t about shouting; it’s about understanding your audience and delivering the right message in the right moment to drive measurable results.

I work with small businesses ready to level up, regional organizations aiming to stay competitive, and brand teams looking for strategic support without the agency red tape.

If you're looking for someone to simplify your outreach by blending on-brand intuition and data-backed strategy, and who tells you the truth with kindness, I’m the one.